The use of email advertising is part of a three-pronged assault. The best campaigns are supported by something called the triple effect: you reach your target audience via SMS, email, and social media to deliver messages that match the messages they would get from friends and buddies on social media.
Though, email marketing services work with today's audience multitasking habits to do exactly the same. No need to send promotional emails – you can send social media updates that will appear in your customers' inboxes and phones.
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We all know the power of these updates. In the same way, the combination of email, mobile and social media will ensure that your ad will appear on three different layers of modern technology and will keep your audience interested in everything you do.
The modern user is accustomed to initiating status updates from his friends. When you use an email marketing service to do the same for a business, the idea emerges that your business is part of someone's social network – and has an even more legitimate claim to contacting that person.
Database management is essential for effective email marketing. The email service provider also offers an automatic subscription or an unsubscribe service so you can keep your distribution lists up to date. It will also clean your list regularly and can maintain an ongoing database of selected marketing opt-in details.