Email is an incredibly ineffective method of marketing. According to studies, only 18 percent of customers open emails. This makes it difficult for companies to break into their inboxes. And while personalized emails are better than bulk emails, they have a lower open rate than Messenger Bots. But how does Messenger Bot compare? Here are 3 ways that Messenger bots can outperform email for marketing. And if you're considering using a Messenger bot for your business, here are some reasons why you should.

Personalized shopping quizzes

Personalized shopping quizzes have become increasingly popular with businesses, thanks to Facebook Messenger's new features. By asking customers to answer a series of questions, brands can recommend the best products and services to them. LEGO recently tried this method, launching a Facebook Chatbot called Ralph the Gift Bot. Customers answered questions about their shopping habits, and the bot then recommended products based on their answers. As a result, LEGO's investment in this new tool was returned six times over. The company then re-evaluated its marketing strategy, focusing on this unique feature.

While existing ecommerce quizzes can be useful for tracking customer behavior and gathering opt-ins, they are unfriendly to a business' aesthetic standards. Using a chatbot to collect information will enable businesses to personalise marketing and build a relationship with shoppers. It's easy to set up and can even collect data from Facebook Messenger users, such as their preferred style of clothing. Personalized shopping quizzes also allow retailers to create more relevant product recommendations and retarget shoppers with more personal messages.

Using a Facebook Messenger bot to create a branded quiz allows businesses to get to know their customers better and increase their sales. Businesses can learn more about the type of clothing or shoe they sell, and offer discount codes to customers who complete their quiz. They can also track the results of the quiz and improve their ROI. If you are a retailer, this is the perfect way to boost your business's sales!

Real-time answers

With the addition of Send and Receive API, businesses are now able to develop automated systems that enable direct connection. The bots can be programmed to send automated responses at any time, including updates about pricing, wait times, and contact information. With this added feature, a Facebook Messenger Bot can become more than a text-based customer service tool – it can be a powerful marketing tool with a high degree of automation.

Conversational commerce is a popular use case for a Messenger bot, and it can inspire loyalty in your customers. By leveraging the Conversational Advertising tool on Facebook and Drift, you can create a Facebook Messenger Bot that can answer questions for your customers and increase conversions. If you are interested in implementing this feature for your business, there are several ways to achieve it. First, you can use AI. You can train an AI to answer questions based on the data collected from your customers.

Next, consider the types of messages your customers expect to receive. A Facebook Messenger Bot should be able to respond to questions in text, images, videos, and combination of the three. For example, if a customer is asking about the latest deals, the chatbot should be able to respond with information and offers tailored suggestions. Once you have implemented this feature, you can set expectations that your customers have about the type of messages they want answered. This will help you build the best model for your business.

In addition to answering common questions, chatbots can also help your business reduce costs through conversational commerce. Almost 44% of consumers prefer chatbots to human customer service, and 67% would rather use self-service options. By the year 2022, chatbots are expected to save businesses billions of dollars. They can also assist in lead qualification and upselling. The benefits of a Facebook Messenger bot cannot be understated.

Reduced customer service center calls

The Facebook Messenger bot can answer simple questions, automate first-level customer support, and streamline documents and invoices for self-service. These advantages not only save a company time and money, but also improve customer experience and relate corporate brands with cutting-edge technology. Reduced customer service center calls with Facebook Messenger bots are an easy business case for this new AI technology. You can also learn more about this AI-powered chatbot here.

Before you integrate a Facebook Messenger Bot into your contact center, you should ask yourself a few questions. First, you should determine whether your audience uses Facebook Messenger. If you don't, you'll likely have trouble integrating Facebook Messenger bots into your current customer support process. You can also try using cloud-based chatbots like CloudAgent, which integrates Facebook Messaging support. In this way, you'll have a chatbot that will help your customers whenever they have an issue and is easy to use.

Personalized product recommendations

If you're looking for a simple way to improve engagement on your Facebook Messenger bot, consider adding a personalized product recommendation feature. Facebook Messenger bots have the potential to help increase sales and customer loyalty. Using conversational sales assistants or chatbots can make the whole experience more pleasant and help you increase engagement with your customers. The right bot can offer a wide variety of suggestions and be highly personalized, based on your customer's preferences.

Personalized product recommendations are a great way to increase conversion by providing relevant suggestions based on customer preferences. A chatbot can be trained to ask clarifying questions or suggest similar products based on the user's profile information or past responses to a conversation. Personalized product recommendations for Facebook Messenger Bots can help your customers save time and nerves by presenting a list of items that are related to what they're looking for. According to some research, personalized product recommendations have a better conversion rate than generic marketing messages. In addition, consumers who click on recommendations have a higher likelihood of purchasing from the same store again.

If you're looking to create a conversational interface for your Facebook Messenger Bot, check out Dialogflow. This AI tool, powered by Google's machine-learning technology, lets you build conversational interactions for Facebook Messenger Bot, Alexa, and Google Assistant. Another big name in chat is Chatfuel, which has many satisfied customers including Netflix and TechCrunch. You can also use a chatbot for lead generation and FAQ automation, so make sure to choose the right tool for your business.

Using conversational AI in your Facebook Messenger bot is an effective way to increase customer engagement. By making your Facebook Messenger Bot look like a human conversation, it can direct users to a specific product page. The most popular example of this is Burberry's bot conversation feature, which lets visitors browse their products. Using a chatbot can even help you build an email list with customers. Personalized product recommendations for Facebook Messenger Bot