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Pay-per-click advertising, also known as PPC or Paid Search Marketing, is a great way to promote your website online. This way, advertisers can achieve targeted traffic to your website and generate sales and sales electronically. If you are looking for PPC services, you can visit this site.
Image Source: Google
The most popular pay-per-click advertising platform is Google AdWords. Google currently has about 75% market share in the paid search industry. AdWords is divided into two parts: the search network and the display network.
Advertisers can advertise on Google's search engine results pages via the search network. These ads appear in the right column and in the little pink/cream box at the top of the search results.
The main benefit of advertising on the AdWords search network is that people will be looking for your product or service. As long as your keywords are correct, users are actively looking to buy from you. Unlike other forms of marketing, you just fulfill the demand.
The Display Network serves ads on host websites. They can be in text, banner, or video format. This is a great way to build your brand and generate brand awareness online. You can target specific demographics for maximum value.
This is a great way to develop a brand and increase awareness of new products or services that aren't usually in demand. PPC advertising is an essential part of digital marketing.
With PPC advertising, advertisers can get directly to the top of search engine results pages with instant returns. Additionally, advertisers can track the conversion rate for each keyword, making PPC advertising the most effective method for keyword research.