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Retailing has never been so exciting and easy ever before. Today the excitement both for the retailers as well as for shoppers is in online shopping. You can now buy from American websites at the best price in Egypt – Gebhaly.com.
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The technology-enabled platform gives a challenge for marketing companies to innovate and reach out to the customers. It also provides them the same or better shopping experience as well as engage in customer relationship management.
This calls for constant up-gradation of technology as well as new ways of online merchandising and commercial policies to facilitate online buying.
Online shopping has been quickly adopted by the traditional stores too who do not want to lose out to the competition. Biggies like Tiffany's Bailey, Banks and Biddle etc have both internet-based online shopping options as well as discount and in-store options for their customers.
Online shopping seems to have been a hit with people and especially women. Certain popular segments like fashion clothing, fashion accessories etc have been on the rise and sales are increasing through online shopping mode. Compared to men's stores, women's stores and items seem to be selling more. Marketing companies who are tuned in to this trend are making use of this and positioning products accordingly.
With the improvement in multimedia technology, websites are no longer static pages but have grown to be interactive mediums that engage the customer and give him real-time shopping experience.